If your local radio station is going to survive, and even thrive, in the universe of the Infinite Dial, it is more important than ever to stand for something unique. Soon–very soon–it will no longer be enough to be the best AC in your market, or to be your local Hannity affiliate. When that day comes, you can be sure of two things: “me too” stations will go dark, and you will not get to choose that moment in time. No business gets to pick “that moment.” Your local newspaper sure didn’t get to choose it.
I like the urgency in this post. I like the threat of annihilation that animates it. It isn’t as prescriptive as most managers would like, because it doesn’t know the answer, but it is helpful to stoke the fire of change. Follow the link for a particularly damning comment about current management minds in broadcasting.