Public broadcasters — National Public Radio, the Public Broadcasting System and their local affiliates — are playing a significant role in leading media innovation in the 21st century. This is the first of two guest posts about the various projects of “pubmedia” — by which the author refers mainly to public broadcasters and their related Internet efforts.

By Barrett Golding

We in public media have dived into the deep end of nearly every new online pool. For a decade or more, we’ve been masters of our own domain names. Our sites Flash and Flickr with mashed-up multimedia flair. We tweet meet, google group and unconf. We fish for FB friends and Twitter followers. A few of us even find funds for Social Media Strategists, as if that’s a real job.

This post sums up the projects into which public media are making multimillion-dollar, multi-year investments. In the next post, we’ll propose some simpler, grassroots plans to develop smaller-scale, open-source solutions — projects in which independent journalists and developers can participate.

via hackshackers.com

Nice round up by Barrett Golding, a veteran public radio producer, who promises a part two next (on more localized projects). I knew about these in some form but it is nice to get these in one place with some depth and light analysis. Thanks Barrett!