One of the more compelling success stories for NPR is the growth of its broadcast audience from its member stations. Given the backdrop over the past decade of an increasingly fractured news media environment, the audience growth shown across the top markets is no small thing. Take a quick review of Pew’s excellent State of the News Media report and you’ll see many storylines highlighting the decline of news audiences for TV, Newspaper, and Magazines.The chart below shows the growth of the total weekly audience for NPR Newsmagazine stations (thereby excluding music-only stations). To view the chart in more detail, click on Menu in the left hand corner, then select view fullscreen.
via www.npr.org
Read the good news: NPR stations keep on building audience. All this means is CONTENT IS KING. Radio still needs to get its local house in order. Thank god NPR member stations have a solid foundation.