Photo: Wikimedia

Think of it as the Y Combinator of public radio. Instead of churning out startup after startup, the NPR Storytelling Lab will apply the incubator model to its national programming and bring innovation to your ears, one broadcast or download at a time.

via mediashift.org

I love this idea.

“NPR’s Storytelling Lab provides an opportunity for employees to pitch, pursue, and develop passion projects away from the pressures of their day-to-day responsibilities.”

It hearkens back to my “innovation labs” proposal for local #pubmedia stations. (http://www.mikemarcotte.com/innovation-labs-local-npr.html)

Here’s the salient quote from NPR’s new news boss, Chris Turpin:

“For us to succeed in public radio and public media, we’ve got to be better than we’ve ever been. We can’t take audience for granted on any platform. We’ve got to tell more amazing stories in more amazing ways.”