What they figured out about local news sustainability at this Santa Cruz start-up

From NiemanLab and author/consultant/publisher Ken Doctor I just want to commend the above article written by a smart guy who spent years describing the collapse (or creative destruction) of the…

From NiemanLab and author/consultant/publisher Ken Doctor

I just want to commend the above article written by a smart guy who spent years describing the collapse (or creative destruction) of the news industry, only then to take on a news industry venture of his own. Ken Doctor has spent two years building a digital commercial news service in Santa Cruz, California… and just may see profitability in 2023.

Take a read and note the 11 takeaways… including “be patient — and aggressive,” “bring students directly into local news,” and “planning is great, but it’s a lot of improv.”